Your business needs a customer database. If you’re a restaurant, your success or failure not only depends on attracting new customers, but repeat business and delighting your customers over and over again. Businesses don’t succeed on the whims of their Read more…
Chris Frothingham, Executive Chef and Partner of Great Road Kitchen in Littleton, Ma. and Groton Publick House in Groton, Ma., joins Eric Brown, CEO of Monorail Digital Media on the Line Heat™ Interview Series. The Interview
If you’ve already built an audience for your business Facebook page, you might be wondering how you can leverage those “likes” to generate business. Facebook requires you to “pay to play” if you want to reach your audience through posts Read more…
Rick Guinazzo, GM of Filho’s Great Road in Acton, Massachusetts joins Eric Brown, CEO of Monorail Digital Media on the Line Heat™ Interview Series. They discuss career progression, marketing, customer service, dealing with social media and reviews and what makes a Read more…
Bethany Freitas co-owner and GM of Amaia Martini Bar in Hudson, Massachusetts joins Eric Brown, CEO of Monorail Digital Media on the Line Heat™ Interview Series. They discuss taking a restaurant from idea to successful execution, lessons learned and how to Read more…
A topic that is constantly debated in internet marketing is whether or not you should care about Facebook page likes. The answer unsurprisingly is not clear-cut. Like many things in marketing, it depends. Facebook is Always Changing The ever-changing Facebook Read more…
In the past week, I’ve attended three local events in my area, a major conference (eTail East 2018), a beer festival (The Spirit of Hudson) and a local fair (The Bolton Fair). I of course was not alone as these Read more…
As much as you would like it to be the case, you customers don’t live in and eat every meal in your restaurant. They eat some of their meals at home or worse, with your competition. The restaurant industry is Read more…
The untold secret about your brand Here’s a secret that your customers want you to know. Whether you’re a food service provider selling pizza, ice cream, donuts or the latest pastry craze, or you’re a service provider working as a Read more…
Your business needs attention to stay top of mind and capitalize on when you customer asks themselves or someone they know questions like, What should we do today?, What’s open tonight?, What should we do this weekend? or in a Read more…